Patrick Hanlon is the founder and CEO of Primal Branding, a brand strategy firm based on the break-through book he authored by the same name.

Modern storytelling has evolved beyond the construct of advertising, so any Brand, no matter their size, can tell stories to people, instead of talking at them, blindsiding and interrupting them via the advertising megaphone. "Primal Branding" (required reading at YouTube) is the modern playbook for content marketing and has become the unifying theory that unites social, digital and traditional marketing; it is the social engine for WOM. We launch new brands and re-engineer existing products and services around the world. Clients have included Levi's, PepsiCo, Shopify, Fossil, Experian, PayPal, Yum!, Kraft, Bungie, TimeWarner Cable (STEM), GOOD/Upworthy, Brave Software, Naboisho Conservancy in Kenya, The United Nations.

I have been a guest speaker at TEDx, IDEO, New York University, American Marketing Association, Parsons School of Design, FIT, and have written for, or been quoted in, Fast Company, Forbes, Business Week Online, Entrepreneur, Inc. magazines and on NPR. I have been on CNBC, Fox Business, and subject matter expert on "branding" in the 10-part documentary series "The Kennedy Files".