The Props creator media platform drives traffic that converts.
Props vets and selects independent creators across industry niches with expertise in their fields of passion. They create authentic content based on their real experiences that align with your mission at every level of the funnel.
Creators' content lives on your site, adjacent to your commercial activity.
By combining the high response of authentic stories with the scale and control of paid media, Props builds trust, increases responses, and attracts high-intent audiences from each creator’s content.
As far as we know, Props is the only content platform that takes responsibility to deliver leads and customers to clients.
Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.