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Props is a performance-driven content platform.
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FLASH: Ollie is the New AI Brand Safety Tool from Props
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We take responsibility for business results.

Imagine a performance marketing agency and an influencer platform had a kid who then married a software company.
That's us.
We combine the attraction of creator content with the performance of paid media.
Watch the video to see how it works.

Stop advertising. Tell stories instead.

The Props creator media platform drives traffic that converts.

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BY INVITATION ONLY.

Tell real stories with
journalism-quality creators

Props vets and selects independent creators across industry niches with expertise in their fields of passion. They create authentic content based on their real experiences that align with your mission at every level of the funnel.

Our Works
EXCLUSIVE STORIES FOR YOUR AUDIENCE ONLY

Publish stories on your brand's website

Creators' content lives on your site, adjacent to your commercial activity.

Our Services
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HIGH CREDIBILITY. HIGH CONTROL.

Personal stories resonate with audiences 5x more than traditional advertising

By combining the high response of authentic stories with the scale and control of paid media, Props builds trust, increases responses, and attracts high-intent audiences from each creator’s content.

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WE TAKE RESPONSBILITY

We don't stop until we beat your benchmarks

As far as we know, Props is the only content platform that takes responsibility to deliver leads and customers to clients.

Our Services
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Authentic Content. Artificial Intelligence.

Optimize creators and their content with AI.

Powered by IBM Watson, creators and brands are aligned and optimized based on personality, subject-matter, themes, demographics, region, sentiment, and emotion.

Our Services
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"Thanks to their strategy, we've seen improvements in engagement from younger audiences and a surge in our member’s interest in new products."
JUSTIN HUTCHINSON
Digital Marketing
“Props is an extraordinary platform - one that we've never seen before. Through authentic content, they've proven that brands can drive awareness and conversions in one campaign."
ANGELA COLATRIANO
Chief Marketing Officer
“The Props model and approach is truly unique. We are able to accomplish both awareness and conversions through their highly efficient platform.”
JAKE ABRAMS
Director of Marketing
“I want to say how thrilled I am with the engagement that you are driving to our site via the curated content from Props creators...I plan to make Props the primary vehicle for driving our B2C direct sales...”
ASA SIEGAL
Chief Exective Officer

Selected Clients

Savvy marketers at upstarts and institutions count on Props to help them drive growth.

Props News and POV

From Influence to Authenticity

Quinn Gawronski

This is a Sales Pitch

Joseph Perello

True Content Creators Pull Influencers Away From Brands

Patrick Hanlon

Client Success Stories

Set Sail to Success with AAA Travel and Props
From Story to Stay: Boosting Snowmass Visits with Props
Understanding the almost-empty nester

Real Stories. Unreal Results.™

New York  - Princeton - Dallas - London

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